Belloost

“We look for what is trending at a particular moment and seek ways to build that into our own strategy to deliver great results”

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Reduction in cost per click

There were several interesting challenges to conquer with this account, because the merchant doesn’t sell a large number of products. It’s also quite a niche offering and specialised industry, which required some very bespoke planning and research in order to deliver the results we require.

We look for what is trending at a particular moment and seek ways to build that into our own strategy to deliver great results. This was a particular tactic employed for Belloost and it delivered some really encouraging returns. It’s the perfect additional layer to place over our usual intelligence and data-driven planning.

We worked with the client to develop our knowledge of the industry and their objectives. We hold regular calls and catch-ups to understand things from a client’s perspective, particularly around the quality of the lead being generated and how that relates to the budget being spent.

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