“We look for what is trending at a particular moment and seek ways to build that into our own strategy to deliver great results”
Reduction in cost per click
There were several interesting challenges to conquer with this account, because the merchant doesn’t sell a large number of products. It’s also quite a niche offering and specialised industry, which required some very bespoke planning and research in order to deliver the results we require.
We look for what is trending at a particular moment and seek ways to build that into our own strategy to deliver great results. This was a particular tactic employed for Belloost and it delivered some really encouraging returns. It’s the perfect additional layer to place over our usual intelligence and data-driven planning.
We worked with the client to develop our knowledge of the industry and their objectives. We hold regular calls and catch-ups to understand things from a client’s perspective, particularly around the quality of the lead being generated and how that relates to the budget being spent.
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