“We will always strive to deliver a solution that clearly demonstrates the value being provided“
Reduction in marketing spend
This client operates in the medical services sector and is therefore relatively niche, requiring precise planning and a highly considered approach. They have had quite a lot of growth from working business to business, so making the switch to business to consumer was a tricky transition to make, particularly as the quantities ordered vary massively between the two marketplaces.
Finding a way to target the people who buy in bulk was perhaps the biggest challenge with this account, as picking up individual sales did not represent a sustainable return of investment. This is naturally a major focus for us as an agency and we will always strive to deliver a solution that clearly demonstrates the value being provided.
We tried both shopping and search, and had some mixed result initially. We took this data with us in our planning, learned from the figures we achieved, and pivoted our approach to deliver the best possible results moving forward. Gathering live intelligence throughout the lifespan of a campaign is a crucial element in the way we work.
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