“Though careful planning goes into every campaign, pragmatism is at the heart of our day-to-day strategy.”
Increase in revenue
Ecommerce, for us, is very much about understanding what’s working and what isn’t. Though careful planning goes into every campaign, pragmatism is at the heart of our day-to-day, which means making adjustments to maximise – and not just waiting and hoping that things that improve.
We worked with the client to build their own Google Merch Center account, using images, product descriptions and other relevant information, and focused on being as granular as possible at the start of the process so that we can quickly develop our understanding of what is going to work and what isn’t. In ecommerce terms, that is often represented by the products that sell and the products that don’t.
One of the big challenges with this project was scaling up effectively, as they had fewer products than many of their bigger competitors, but still wanted to compete. Without the volume of products, it is difficult to scale up the spend efficiently, so this required a little lateral thinking and called upon all of our expertise to ensure we’re still delivering value.
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